We were briefed to help client come up with a more “grounded” idea since MMPSM’s previous campaign from previous agency was although fun but not driving sales – this time client wants to focus more on the functional benefits – it’s a products that fills with nutrition and having a bottle besides 3 regular meals will keep you feeling healthy and vitalized – the challenge here is balancing the massage yet tell an interesting story.
The idea is simple – everyday we see people running into awkward situation with they are tired, like sleeping on a stranger’s shoulder when commuting. We inject the MMPSM cow with a bright and witty personality to bring in the product and the benefits with a sunny fun twist.
